A video that relies on clever imagery, performance, content, effects or references to cultural intertextuality to reach an audience are videos that use spectacle or concept.
Who Do You Think You Are- Spice Girls
This video revolves around people and the band are predominant. Each of their individual personalities are perceived through costume. The video is performance based and contains lots of dancing. The band are lip synching throughout. The video demonstrates genre characteristics due to the dancing in a pop video, this is one of Goodwin's rules which classifies a music video.
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