Music videos that 'borrow' or subvert cultural products already in existence will appeal to audiences 'knowingness'
We Are Golden- Mika
In this music video, Mika is the only character and is seen dancing around his typical teenage bedroom. Goodwin's rule, having a relationship between music and visuals, applies to this video as the clips and different transactions move to the same beat as the soundtrack. This video is mainly performance based and there are several references to cultural intertextuality when Mika himself dances in a similar way to Michael Jackson, this move is easily recognisable and reaches to a different audience than the actual track itself does.
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