Narrative

Music videos that take a narrative approach are designed in a story format, often interspersed with footage of the musical group/performer.

Sorry's Not Good Enough-McFly

A good example of a narrative music video is Sorry's Not Good Enough by McFly. The song is about a break up and the video itself follows the story of the girl breaking up with the boy, who is played by a member of the band. Mixed in with the narrative storyline is the performance element from the band. They are shown performing at the restaurant where the characters are at. There is a clear relationship between the lyrics and visuals which is another of Goodwin's rules.