The setting of our opening sequence is in a young girl, Katlyn's, bedroom. This shows the audience how normal the girl is and makes them think that this could happen to any of them. The photos on the girls wall show how ordinary her life is and how her life is revolved around her friends. This targets our audience of 16-25 year olds. Our target audience came from the feedback from our questionnaires which told us that people aged 16-25 are the most interested in horror films. Genre conventions shown in this still image are the white gown which shows Katlyn's innocence and purity and the way her hair is sprawled across her face shows that she is restless and possessed.
The feedback from our classmates was that our opening sequence was confusing, however, this was intended as most horror films start off by confusing their audience and then later on in the film, everything is explained. Other films that do this are 'The Shining', 'The Exorcist' and 'Night of the Living Dead'.
As the credits roll, Katlyn is shown walking to school in ordinary clothes. The upbeat tempo of the music we composed signifies that she has gone back to normal life and is no longer possessed. This music genre is popular with our audience and adds a happy feeling to our film after the tragic few opening scenes.
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