EVALUATION ACTIVITY 3: What kind of media institution might distribute your media product and why?

Horror films are very popular in the cinema and TV. There is even a whole channel dedicated to horror films, Sky Movies Horror, which shows films such as 'My Bloody Valentine', 'Jennifer's Body' and 'Paranormal Activity'. Main TV channels such as BBC One, ITV and Channel 4 occasionally show films, but they are normally shown late at night because horror films are not suitable for the young audience the channels have.

Independent cinemas such as Curzon in London show a wide range of different films, from 'The Girl Who Kicked The Hornet's Nest', 'Monsters' and 'Of Gods And Men'. We would aim to show our film in independent cinemas, however, mainstream cinemas would be our main priority because they produce more income and are more popular.

Vue and Odeon are the main cinemas we would aim to have our film shown in. Vue cinemas are not as well known as Odeon but they are still well respected and show the same films as Odeon. Odeon cinemas are the largest cinema chain in Europe and so we would aspire and dream to have '666' shown in their cinemas.

Our local Odeon cinema, in Guildford, is currently showing all the new films such as, Harry Potter and the Deathly Hallows Part 1, The Tourist and Monsters. The genre of horror is very common in cinemas as it is an extremely popular genre because people like being scared and on the edge of their seat.

Horror film festivals are held all around the world, from New York to Aberystwyth. The New York City Horror Festival shows horror films that have been made by aspiring film directors. Awards are then presented such as best feature film, best special effects and best screenplay. Film4 Frightfest is an annual film festival held in London in August. Fans gather for five days of premieres, previews, personal appearances, signings and surprises.

Realistically, we would like our film to be shown in most Odeon and Vue cinemas, but to get there we would have to submit it to film festivals such as the New York Horror Festival and Film4's Frightfest in order for our film to be noticed. After '666' is released, we would look to have our film shown on Sky Movies Horror and occasionally on a mainstream TV channel such as BBC One or ITV.