EVALUATION ACTIVITY 3: What have you learnt from your audience feedback?

Using wordle I created this image showing some of the comments and feedback we received from asking our peers to asses our video:

Rough cut: The feedback from our rough cut informed us that we needed to work on our editing and the transitions between each shot. The colours also needed to look sharper and a wider variety of shot types was needed also with different angles. The school shots also tended to dominate even though it was not clear that it was school. As it is an upbeat, slightly humorous song, some graphics or captions could emphasise this.

However, our peers also said who there were some nice shots of George and Luke coming in to school. The effects and transitions used when George is getting dressed at the beginning was very effective and it was an upbeat song choice. They also liked how the humour used helped to uplift the mood of the song. The good continuity and transitions made sense along with there being good lighting and camerawork.

After taking on board the comments made by our peers about our rough cut, we changed the order of our film and tried to include a differing variety of shot types and distances. After showing our peers the final product they said how the shots were steady and well framed. The colours were appropriate as well as effective editing adding to the humour of the video. The settings were well chosen and appropriate throughout. There was also a clever use of narrative that encouraged the audience to watch it again.

However, the main criticism was the green glow that appears around the characters when using the green screen. After slaving away for hours trying every combination of options, they were the best results I could achieve. We unfortunately did not have time to re-film this sequence and try and fix the green glow. With this being the major downfall of the video there was no other real criticisms of the other aspects of the video.

Digipack: The CD cover proved to reflect the indie genre with the fashion choices, emphasising those that our target audience would chose. The silhouettes provide a clear link to the album name, which many said sounded very professional and realistic. The font provides a youthful, fun but slightly edgy look, which could enhance the video itself. There was an accurate and imaginative use of language and register and the illustration and text had been creatively and appropriately integrated. The colours and image exploitation had been selected appropriately and reflected the characteristics of the genre. Also there was a simple use of editing as the images were not too over edited, which followed the conventions of the indie genre.

Magazine Advert: The magazine advert proved to convey enough information for the audience want to know more about the band and also appeals to the correct audience with the mention of Twitter and the BBM barcode. The image clearly related to the theme and also made our peers want to find out more about who the character on the magazine actually was. Showing where they were able to buy the album from complies with a convention of most magazine adverts and our peers said that the representation which the advert showed was very clear and had an obvious link to the album title.