Universal: This is made up of Island Def Jam, Polydor and Mercury. Artists such as Bon Jovi, Blink 182, Eminem, Elton John, Stevie Wonder, U2 and Snow Patrol. Their back catalogue also consists of Jimi Hendrix, Nirvana and Buddy Holly.
Record labels are responsible for an eclectic mix of music and artists.
Advantages: Big budget, pubilicty and services, music can be showcased in other areas (this shows the power that they have over the whole media industry)
Disadvantages: They are controlled by a bigger company, no freedom for artists
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